Why are Android users migrating to iOS and vice versa?

Every now and then, some Android users want to move to iOS and try it closely, and vice versa, we find some iOS users also want to move to Android, for several reasons, which we will mention in this article. To illustrate these reasons, researchers affiliated with the technology journal PCMag conducted a study and questionnaire on 2,500 people to explain why an iOS and Android user might change their system. While broadcasting their quarterly earnings results, Apple CEO Tim Cook often boasts of the high percentage of customers switching from Android devices to iPhones. According to the research data, the conversion rate from Android represents 15 to 20% of iPhone purchases.

The survey revealed that 18% of customers switched from Android to iOS, while the transfer decreased by 11% from iOS to Android. And 47% of customers who migrated to iOS said they “chose it for a better user experience,” as well as because of more apps, faster updates, and better customer service. While 25% of converts to Android indicated that they moved to “better features” such as camera and design, a better user experience as well, and better prices, they claim.

The survey showed that 70% had not switched to another system at all, and thus maintained their loyalty and loyalty to the operating system that they had chosen from the start. According to data taken earlier this year by Consumer Intelligence Research Partners, both iOS and Android have high customer loyalty rates. How many fanatical supporters of both regimes alike. It turned out to be difficult for smartphone companies to persuade and entice customers to switch operating systems. We find companies resort to several methods and persistent attempts to persuade customers to switch to their systems, and on top of those companies, Apple, we find it resorting to a range of methods, including commercial, including advertising that promotes features that you rarely find in other systems, so you find the Move to iOS application or go to iOS , As well as the Switch site dedicated to explaining all the reasons why the iPhone is the best smart phone worth buying. According to a PCMag survey, the operating system is not the biggest factor in customers choosing one smartphone over another. There is a price factor in both systems and this is cited by approximately 33%. While 22% think the brand is the most important. And 19% of the respondents said that the operating system was the main reason for choosing.

According to the survey also, among the important points obtained is that 56% do not care about new smart phone releases, with 34% saying that they buy a new phone when their contract expires, i.e. almost two years after the phone was released, and 17% said they only buy a new phone. When their phone experiences an accident such as broken screen or other malfunctions. According to another analysis published on the bgr website, some commentators have stated that he intends to move to iOS with all its devices for several reasons, which we mention very briefly:

1- Privacy
This is especially important in our time. Apple and Google each have a different ideology. Apple takes great care of the hardware and the operating system, and there is no doubt that this is reflected in the price, as its devices are very expensive, and we mentioned in a previous article that Apple sells its services such as updates, security and privacy with the sale of the device. While Google reaps its profits by giving Android devices to third parties for free to use its free applications and services to collect as much private data as possible, to attract ads, especially those targeting the customer based on his data.

2-Updates
This is another issue that is being debated all the time. What sets iOS apart is its continuous updates, even for devices that are two or three years old. As for Android, updates are issued to the manufacturers of smart phones of various forms until new applications are incorporated or modified. Unless you’re using a Pixel phone, then you’re in luck and you’ll get updates for up to two or three years (versus 5 years in iOS). For your information, the latest Android versions are only used on 5% of modern devices.

3-Application integration and fluidity with the operating system
Apple’s App Store is like a walled garden that is subject to strict rules surrounding it, and the experience of apps on Apple devices is no secret.

4- customers service
Most Apple device users probably haven’t tried serving their customers. But if you intend to visit an Apple store, you are sure that you will deal with a genius, not only that, but if you contact Apple customer service, you are in the midst of an excellent customer care experience of 99%. There is no doubt that this is included in a fraction of the price of the device that you purchased from Apple.

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